Annual Report for Google 2010: First Quarter Result
Google Inc., the owner of the search engine giant Google.com and several other online tools, has declared its first quarter report of 2011. According to the reports, Google Inc. has generated revenue as high as $8.58 billion at the end of the first quarter of 2011. This indicates that the company is making better business than what it did in the first quarter of the last year. As per the reported revenues, the company’s revenue generation has increased by twenty-seven percent compared to the first quarter of 2010. If the same trend is retained in the next three quarters, Google Annual report 2011 will also be better than that of 2010’s.
The revenue generation report of Google Inc. which has been declared on March 31, 2011 is based on the gross amount the company has earned. The traffic acquisition costs or TAC has not been deducted from the reported amount. As per the reports, 25 percent of the gross advertising revenue which is equal to $2.04 billion will be charged as TAC.
As always the company has maintained its consistency with GAAP and has reported the net income, income per share, operating income as well as the operating margin on the basis of GAAP. The company has also declared all reports on non-GAAP basis, too.
The reports of the financial earning that has been reported by Google Inc. indicate that the GAAP operational income for the first quarter of the year 2011 is recorded to be $2.30 billion, which is twenty-seven percent of the total revenue reported by the company in the first quarter of 2010. The Non-GAAP operational earnings are reportedly $3.23 billion which is equal to thirty eight percent of the total revenue generated by the company in this quarter. In the first quarter of 2010, the company reported a non-GAAP operational income of 41 percent of the total revenue for that quarter or $2.78 billion.
According to the reports, net income from GAAP in the first three months of 2011 is $2.30 billion which is quite higher than the income generated in 2010 first quarter, i.e. $1.96 billion. The reports also indicate the rise of non-GAAP first quarter income of 2011 which is recorded to be $2.64 billion. In 2010 first quarter, the non-GAAP income was reported at $2.18 billion. Apart from reporting the income of the first quarter, the company has declared its financial highlights for the year, as well.