It is the most innovative and fastest growing luxury brands in the home furnishing industry. The company believes that it is redefining the highly fragmented and growing furnishing market. It is positioned as design authority and lifestyle brand that offers merchandise assortments across various categories that include lighting, furniture, bathware, textiles, outdoor or garden and décor. They also offer baby and child furnishing products.
The company operates like a curator of exceptional historical design. It presents collections of updated classics, timeless and reproductions through its sales channels in unique and sophisticated lifestyle settings. They have a firm belief of being at par with world-class interior designers. The company is able to provide a gripping combination of quality, design and value through its superior product improvement potentials, innovative ideas, significant scale and integrated multi-channel infrastructure.
Restoration Hardware Holding, Inc.- Revenue
The company has experienced sharp growth in sales that resulted in good profit. For the 12 months ended on 30th July, 2011, the company reported revenue of $ 862.3 million that is an increase of 26% from the same period in the previous year. The adjusted EBITA was recorded at $ 59.9 million, a 90% growth from the last year. The net income was $ 16.5 million as compared to $ 4.4 million in the previous financial year.
Restoration Hardware Holding, Inc. has to work in a field that has huge competition. The main competitors of this company are:
- Brookstone, Inc.
- The Bed Bath & Beyond Inc.
- The Container Store, Inc.
The industries in which this company competes are:
- Nonstore Retail
- Home Centers & Hardware Stores
- Retail Sector
- Furniture Manufacturing
- Consumer Products Manufacturing
- Home Furniture & Housewares Stores
IPO Filing: Raising Up To $ 150 Million
The recent filing shows that it is eager to raise up to $ 150 million in an IPO of its common stock. However, there is no mention of any other financial terms in the filing. The company did not select any stock ticker or exchange. It has not determined the cost of each share or the number of shares it would release in the market. It has been reported that the company has hired Bank of America Merrill Lynch to lead the offering however, there is no news about the time when it would go public.
Have A Look at Company Future Plans
Restoration Hardware Holding, Inc. said that the money raised from investors would be used for general corporate purposes and to pay down debt. The company wants to transform itself from a niche brand into a leading home furnishings company. Its main aim is to lure wealthy clients from designer showrooms as well as small independent competitors. It already has 100 stores in Canada and the USA. However, it is planning to open more stores and expand the existing locations. It wants to beef up its online marketing and catalog as well.